Flowers by Fruit - Fruit with Flair

Fruit with Flair

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Franchising Corporate Information

FRANCHISE OPPORTUNITY BACKGROUND

Flowers by Fruit is an Australian, family-owned company founded in 2006 by Tania Katsanis

Her love of food and commitment to making Flowers by Fruit a success has meant that the business has been experiencing exceptional growth year on year of a minimum of 30%. This is a true testament to fulfilling her objectives to provide the optimum experience for both the Flowers by Fruit customer and their recipient. With increasing interest from other parts of Australia wanting to share in the Flowers by Fruit experience. Flowers by Fruit are now looking for the right people who are passionate about food, fun and exceptional service to join our first class business and run their very own Flowers by Fruit franchise. The successful applicants need to share; 

Our Passion

Flowers by Fruit is passionate about fresh food, celebrations and sharing good times. All Flowers by Fruit team members are selected because they have a love of food and fun. Our commitment is to ensure that we not only create a delicious edible fresh fruit arrangement that will be spectacular, and our customer service is second to none.

Be involved in Community Support

Flowers by Fruit is committed to giving back to the community and hence our partnerships with organizations that are focused on helping the less fortunate. Flowers by Fruit is associated with OZ Harvest and the RSPCA. OZ Harvest receives all our excess fruit to help feed the needy of Sydney. Flowers by Fruit is happy to donate arrangements for various charity events within the local community to help with fund raising.

Be conscious about the Environment

Flowers by Fruit tries to minimize any rubbish by recycling as much as possible. Our cardboard boxes and plastic containers are sent to their respective places for recycling.

Want to have an Award Winning Business

Flowers by Fruit is proud to be winners of small business awards;

2008 Winner of True Local Business Awards - Best Specialty/Gift Store 2008 Winner of True Local Business Awards - Best Local Business 2008 Finalist - Local Business Awards – Outstanding Specialised Business 2009 Winner - Local Business Awards - Specialty Gifts 2009 Winner - Business Achiever Awards - Best Specialty/Gift shop 2009 Winner - Business Achiever Awards - Energy Efficiency 2009 Winner - Employee Excellence 2009 NSW State Finalist - Business Champions Awards - Best Gift Service 2010 Winner – Local Business Awards – Outstanding Specialized Business 2010 Winner – Business Achiever Awards Best Specialty Store/Services 2010 Winner – Business Achiever Awards Energy Efficiency 2010 Winner - Business Achiever Awards – Best Local Business 2010 National Finalist – Australian Small Business Champion Awards – Best Gift Services

 

If this sounds like you, the read on..........

 

The Business Opportunity

The Flowers by Fruit system has now been developed and to a point where it can be replicated by introducing a franchise model. Franchising is a key sector of small business and has grown throughout the world over the past 20 years.

It is commonly accepted that Franchise owners generally provide a high level of service to customers and maintain a better control over operating expenses.

The Franchise Owners we wish to attract must have a genuine desire to provide the best outcomes for customers, be committed to following the Flowers by Fruit system and enjoy being an integral part of a growing, dedicated and dynamic team whilst building their own future
The Flowers by Fruit franchise system provides franchise owners with:-

  • Brand recognition and prestige
  • Comprehensive initial training and ongoing guidance and support
  • A Proven business system and ongoing innovation
  • Market acceptance

Why franchise?

Some key features and the benefits associated with the Flowers by Fruit opportunity are:

Features       Franchise Owner Benefits
  • Industry Expertise
    • Proven and successful business system
    • Specialised training and induction
    • Operational support
  • Group marketing activities
    • State wide marketing
    • Local Area Marketing
    • Powerful Website
    • PR Activity
  • Intellectual Property
    • Name and logo "Flowers by Fruit"
    • Market recognition and goodwill
    • Business format franchise system
    • Advertising formats
    • Business systems and market knowledge
  • Documentation
    • Franchise Operations Manual
    • Franchise Audit Programme
  • Franchisee Support
    • Field visits
    • Regular reviews
    • Training and assessment
  • Exclusive Quality Products
 
  • Many years experience
  • Support from the industry leader
  • Reduced risk of failure
  • Faster start up
  • Customer and business growth
  • Reach unaffordable to independent small businesses
  • Increased local awareness
  • Website enquiries, bookings, leads
  • Stature in community
  • Instant Brand Recognition
  • Valuable business identity
  • Consistency of standards
  • Continual Improvement
  • Documented systems
  • A strong network
  • Access to quality advice
  • Franchisee and staff development
  • Repeat Business
  • Referrals
  • High customer satisfaction

 

Your Investment

The initial investment in your Flowers by Fruit franchise depends on the type of franchise that interests you. The potential return will also depend on whether you can fully finance or fund the business.

A complete breakdown of costs are detailed in our Disclosure Document which will be provided to you at the appropriate stage.

The most important variable in the level of success you will achieve is in fact you! Franchisees are people and no two people are the same. We can provide you with our proven system, name and the business tools and support necessary but your reward is ultimately determined by your diligence, and your commitment to your business.

As part of the recruitment process you will be provided with a template for a Business Objectives which you should complete in conjunction with your professional adviser/s. We will give you information about the performance of the existing business so that you have a guide for completing the Financial Model.

It is difficult to typecast a ‘model’ franchisee for our system; however there are some important characteristics that you must have or are prepared to commit to developing. You must have a genuine desire to succeed by adhering to the Flowers by Fruit system and be prepared to work long hours to get your business established.

The best system in the world will never optimise opportunities unless everyone recognises the ‘commonality’ that exists in objectives and contributes to the well being of each other and the system as a whole therefore everyone benefits when the system is followed.

Failure to conform to the proven system limits your chance of success and can potentially impact the total Flowers by Fruit brand.

Finally, Self Motivation is an important characteristic for anyone in business. Setting realistic goals and then working to achieve them is critical.

 

What to do next

If you believe you posses the above attributes and see yourself thriving in the supportive Flowers by Fruit Franchise system then contact us to discuss this limited opportunity further.

You will need to either complete the Expression of Interest form or call Tania Katsanis on 1300 767 325 (02 9750 3772).

 

Flowers by Fruit Pty Ltd
Tania Katsanis
Phone: NSW: 1300 767 325 Interstate: 02 9750 3772
Email: franchising@flowersbyfruit.com

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